Winter came today. As of 12:15PM, we have received 4 to 5 inches of the white stuff, and I have to admit, I like it.
What amazes me is how the news media in this city hyped this system in their newscasts as if we were going to be snowbound for days!
Yes, traffic was a nightmare, even at 4:30 AM. The city said they were prepared, but the roads were crap, and the people coming in to work an hour late complained of the same. Another frequent remark I heard was that they did not see any trucks working the roads. I didn’t see any in my early drive. All I did see was the cast of idiots, driving like fools
There was an interesting article in the Dispatch this morning, which made think about the hype we were give. Did the hype cause us all to overreact, making it much worse than it really was. They started forecasting it yesterday morning, and I wont even guess the comments I heard about the impending “storm” at work. “are you ready for the storm? ” I might not be able to make it in tomorrow” In general.. a lot of overreaction
As snow returns, so does hyperbole
Wednesday, December 5, 2007 3:18 AM
By Jeb Phillips
THE COLUMBUS DISPATCH
Destruction was supposed to fall from the sky last night. A beautiful blanket of terror. White death.
The meteorologists predicted 1 to 3 inches of snow, which might as well have been 1 to 3 inches of rattlesnakes. One to 3 inches of boiling tar.
Television reporters scrambled to the city’s salt barn yesterday. A news release came from the Franklin County engineer: “County Snow Fighters Are Ready for First Taste of Winter.” Columbus’ 122 “snow warriors” spoiled for a fight. With a little luck, they might just destroy the enemy.
WCMH-TV (Channel 4) led yesterday evening’s news with team coverage of the impending snow. TV stations were criticized on a local Internet discussion board, Columbus Media Chatter, for overplaying the story. Chris Bradley, chief meteorologist at WBNS-TV (Channel 10), bore the brunt of it.
“When I was a kid, it was, ‘Chance of snow tonight and tomorrow morning. One to three inches expected. Drive carefully,’ ” said one person on the board. “Now every time it snows it’s the STORM OF THE CENTURY.”
That is not so far from what the television stations were saying. It’s just that they were saying it differently. One forecaster predicted 1 to 3 inches yesterday, and 10 seconds later, the station’s anchor called that “several inches.” Maybe 3 inches is technically several inches, but several inches sounds worse.
Mike Davis, a WBNS meteorologist, said he went so far yesterday as to try to intentionally use the phrase snow showers instead of snowstorm. Little details can influence how people interpret the forecast, he said.
“It’s always amazed me that I can go to my local Kroger and people are buying milk and bread,” he said, and the store employees ask him what he said on television to get such a response.
“One to 3 inches is not a big deal,” he said. “I mean, technically it might be a storm, but it’s not the blizzard of ’78.”